Writer | Producer | Luxury and Travel Expert | Digital Stategist
SHONTEL HORNE
A LITTLE MORE ABOUT ME
Shontel Horne
Whether through copywriting and long-form editorial, inspiring and original video concepts, or engaging digital and social media strategies, my robust multi-platform experience has made me a leading voice in new media for more than a decade.
Having worked with entertainment companies (Turner Classic Movies, FOX, USA Network, CNBC, OWN: The Oprah Winfrey Network), global CPG brands (L'Oréal Group, Kraft Foods, Caesarstone), and alongside celebrities and influencers, I have developed a unique approach to branded and editorial content that is always ahead of the trends.
Throughout my career, I have been committed to exploring how the luxury and travel industry relate to Black and multicultural consumers and entrepreneurs while providing tools and opportunities to make these industries inclusive and equitable.
As a wine enthusiast, I hold a Level II Certification from the Wine & Spirit Education Trust and I am pursuing my Level III Certification courtesy of a scholarship from the Napa Valley Wine Academy and the Association of African American Vintners. In 2021, my interest in wine education inspired me to launch my first business, VINOTES Wine Tasting Notebooks.
Editorial Work
As a writer and editor, I have written hundreds of articles about entertainment, art, food, fashion, interior design, bridal, business, and technology for regional and national outlets.
POPSUGAR
Leading women's lifestyle website
Los Angeles, CA
Only Natural Diamonds
Online publication dedicated to the natural diamond industry.
Angeleno
Regional Luxury Lifestyle Magazine
Los Angeles, CA
Arts and Culture
Dining and Nightlife
Entertainment
Brides California
California Wedding and Bridal Magazine
Los Angeles, CA
Bridal Show Listings
Trunk Show Listings
Interviews
Travel Noire
Online Community Serving Black Millenial Travelers
Interiors California
California Interior Design and Architecture Magazine
Los Angeles, CA
- Design Event Listings
- Interviews
- Shopping Guides
Scene
New York City Society Magazine
BlackBoard Eats
Restaurant deal site.
FOAM MAGAZINE
Fashion | Ocean | Art | Music
LA Nightlife
Profiles of Los Angeles bars and nightclubs.
VINOTES Wine Tasting Notebooks
Founded in 2021, VINOTES is a line of premium wine tasting notebooks I designed to expand how millennials and Gen Z engage with wine.
VINOTES: For a new generation of wine lovers.
Designed for the casual and curious wine drinker, the VINOTES wine-tasting notebook is your companion for wine appreciation. The notebook includes a guide on how to SEE, SWIRL, SMELL, SIP, and SAVOR wine, and provides pages for you to log and review the wines you want to remember.
VINOTES Events and Collaborations
There are many ways to work with VINOTES. From corporate gifting, private tasting, and special events to retail and sponsorship opportunities, VINOTES can easily align with your wine interests.
MAE The Third Creative Agency and Production Company
Throughout my career, I have worked to develop unique and engaging content and social media strategies for major publishers and independent brands. Combining my experience as a journalist with my knowledge of the constantly evolving digital landscape, I have developed an ability to capture and excite audiences across platforms.
Social Media Strategy
Reach your audience with original content that reflects your brand's vision and develop a results-drive paid strategy.
Content Creation
Create original content that elevates your brand's digital presence though authencity and credibitly.
SEO Consulting
Increase web traffic through organic search with customized methods created for your specific needs.
Content Strategy
Develop a creative roadmap that allows you to bring your brand's voice to life across a variety of content platforms.
Copywriting
Meet your goals through compelling website copy, email newsletters and social media.
Copyright 2023